National Sales Manager - New Business

SALARY:  Up to £85,000.00 pa dependent on experience and fantastic benefits detailed below

LOCATION: Field Based

HOURS / CONTRACT TYPE: Full Time Permanent (35 hours per week)

CLOSING DATE: 23/12/2025 We reserve the right to close the advert earlier If we receive a high volume of applications.

We’re looking for a National Sales Manager – Corporate New Business to manage and develop all new business sales activity, supporting the bids and implementation processes whilst maximising the penetration of VWFS’s products and services. The role also ensures new prospective customers receive the highest standards in fleet advice and customer care.

This senior leadership role will be instrumental in leading and managing the Corporate & Strategic Sales Channel on a national basis for all new business opportunities. In doing so, the role makes a significant contribution to the achievement of the VWFS Fleet Business growth plans by winning new customers and growing the Portfolio

What you’ll be doing:

• Lead “multi-level” customer relationships including leading meetings and presentations up to and including C Suite contacts at FTSE 250 companies to support current and future performance
• Support Fleet Department strategy development activity and regular responsibility for leading proposition development projects
• Achieve ambitious sales, profit and objectives as agreed with the Head of Fleet Sales for existing strategic and corporate business
• Support the effective bids and tenders process of new business clients by ensuring a professional and structured response to new business opportunities
• Develop and execute an annual sales plan for all relevant channels; balancing ambition and strategic planning disciplines to ensure smart profitable year-on-year growth
• Provide senior level sponsorship for strategic prospects, supporting high value sales opportunities and acting as a point of resolution for client escalations to ensure optimum customer experience
• Engage, train, develop, motivate and lead the Strategic Sales Managers and Corporate Business Development Managers to ensure the achievement of agreed national targets through regular team and individual performance meetings
• Support the effective implementation of new business clients by ensuring a professional and structured implementation process
• Measure and control fleet spend by sales channel to ensure sales targets are delivered in line with budget

What you’ll bring:

You’ll be an experienced sales leader within the fleet/financial services industry.

You’ll also have experience of managing a remote field-based sales team with a proven track record of success. 

Essential experience & skills

• Ability to build effective relationships and successfully negotiate at Board of Director level across complicated organisational structures including our customer base, VWG and VWFS
• Ability to understand the Master Lease Agreement with excellent commercial acumen
• High level of interpersonal, influencing and communication skills
• Strong Leadership and coaching skills
• Strong drive and tenacity to achieve targets and results 
• The ability to train, develop and motivate sales teams 
• Strong organisation and planning skills, delivering high quality output to deadlines.
• Professional and credible with proven stakeholder management ability
• A strategic thinker who is action orientated with the ability to produce initiatives quickly to ensure maintained competitiveness in the vehicle solutions market (Contract Hire & related Value Added Products)

What’s in it for you?

Company Bonus: Discretionary 10% on-target bonus (based on personal and Group company performance)

Sales Bonus: Opportunity to earn up to an additional £21k per annum based on meeting key performance metrics

Pension:  Employer pension contribution of 9% (based on employee contribution of 3%). VWFS will pay 6% if employee chooses a 2% employee contribution.

Car schemes*: Choice of Employee Car Ownership (ECO) scheme for petrol/diesel and hybrid vehicles plus car insurance and fuel card

OR Company Car scheme for Battery Electric Vehicles (BEVs) plus car insurance cover for you and a partner/eligible family member.

Other benefits: From day 1 we provide income protection, life assurance (4x salary), retail discount vouchers, access to Care Concierge (a service to support carers of adults), along with other salary sacrifice options including a will writing service and cycle to work (subject to scheme restrictions).

Following successful completion of probation, you will have access to private medical insurance for you (with the option to buy additional family cover),  access to our loan car scheme for up to 2 cars for your partner or eligible family members (subject to scheme restrictions) and during our annual benefit window you can purchase critical illness cover and dental cover, so you can select the benefits that matter to you.

We invest in our people and are passionate about driving development. You’ll have access to LinkedIn Learning via our Degreed platform as well as a host of professional development programmes and opportunities to build your technical and soft skills so you can further develop your career. We also offer mentoring schemes and reciprocal partnerships recognising that we can all learn from each other in the flow of work.

Why join VWFS UK?

You’ll have the opportunity to make a difference by helping us to achieve our mission.

Our mission is straight forward; we want to be 'The Key to Mobility'. That means we make getting from A-to-B as easy and simple for as many people as possible. To truly meet the mobility needs of people in a changing world, our offering goes beyond traditional vehicle financing. We do this by providing a range of finance and aftersales products on Volkswagen Group vehicles, as well as developing innovative mobility products designed to solve real problems and support our customers.

No candidate will meet every single desired qualification. If your experience looks a little different from what we've identified and you think you can bring value to the role, we'd love to learn more about you!

VWFS is proud to be an inclusive employer and encourages applications from a diverse range of candidates. Diversity, Equity & Inclusion isn’t just a statement for us, we encourage and aspire for all our colleagues to be their 100% self. If you need any reasonable adjustments to assist you with the application and/or recruitment processes, please contact our Resourcing Team.